Abstract

The aim of this research is to identify the main determinants of Kosovo outbound tourists influencing the use of e-services in the hospitality industry. Partial Least Squares Path Modeling (PLS-PM) was used to test the hypotheses. Results suggest that the intention of Kosovo outbound tourists to use e-services in the hospitality industry is positively influenced by performance expectancy, facilitating conditions, perceived value, and satisfaction with information quality. Expected effort and social influence were found to have no effect on intention to use e-services. The relationship between users’ behavioral intentions and satisfaction with the information provided and actual usage behavior is confirmed. Perceived value depends on cost savings, enjoyment, and convenience of using e-services in the hospitality industry.

Keywords Tourism, e-services, hospitality industry, PLS-PM, usage behavior, Kosovo.
Authors Adelina Zeqiri, Mounir Dahmani, and Adel Ben Youssef
Publication Date May 2021
Journal Name International Journal of Data and Network Science (ISSN: 2561-8148)
Volume 5
Issue 3
Pages 369–382
Publisher Growing Science, Canada
DOI 10.5267/j.ijdns.2021.5.006
APA Reference Zeqiri, A., Dahmani, M., & Youssef, A. B. (2021). Determinants of the use of e-services in the hospitality industry in Kosovo. International Journal of Data and Network Science, 5(3), 369–382. https://doi.org/10.5267/j.ijdns.2021.5.006
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